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How to Use Your Environmental Achievements to Promote Your Company and Gain Business!
Location:
BEST WESTERN Stoke on Trent Moat House - SBEN member & SEQM Award holder
Event Date: 24 April 2012
Event Time: 09:30 - 13:45
Event Details:
SBEN was delighted to be working in partnership with SEQM
"How to help people fall in love with Staffordshire"
Simon Smith from SEQM (Staffordshire Environmental Quality Mark) opened this lively, interactive event, with an insight into what the 'mark' involves and the benefits it will bring.
Emily Whitehead from Simply Staffordshire (the first business to be awarded SEQM), gave a very enthusiastic presentation and her passion for Staffordshire was obvious!
Mark Shayler from Tickety Boo, presented on environmental claims and how they must be credible to consumers and clearly understood. Defra's website includes a section on Green Claims Guidance, which "looks at a range of tools and resources to help business provide useful and accurate information, which is fair and not misleading".
Nick Evans, from ExtraMile Communications finished the event with a presentation on 'How social media can help you communicate with customers you don't even have yet' - please click to access Nick's presentation
Pictured with Simon Smith are the proud SEQM Award holders
(from left to right: Front row - Viv Bradford (Lymestone Brewery) and Dave Jackson (Best Western Stoke-on-Trent Moathouse)
Back row - Richard Simkin (Essington Fruit Farm), Ivan Poole (Treasure Trails Staffordshire), Alison Morgan (Dudson Museum), Ron Lawrence (Colton House), Simon Smith (SEQM), Vanessa Rose (The Moat House, Acton Trussell) and Emily Whitehead (Simply Staffordshire)
Back row - Richard Simkin (Essington Fruit Farm), Ivan Poole (Treasure Trails Staffordshire), Alison Morgan (Dudson Museum), Ron Lawrence (Colton House), Simon Smith (SEQM), Vanessa Rose (The Moat House, Acton Trussell) and Emily Whitehead (Simply Staffordshire)
Downloads:
Out of the Green Closet - Emily Whitehead, Simply Staffordshire
Green: Who Cares? - Mark Shayler, Tickety Boo
